Cloth, measure and hand — the three things a good shirt is made of.
inne began in a small tailoring room in the old quarter, with a simple belief: that a shirt cut to one man's measure will always outlast one cut for none.
A room, a roll of cloth, and a refusal to compromise.
What started as a single tailor’s bench has grown into a house known for one thing — getting the details right. We source cloth by hand from mills across India, draft each pattern to the wearer, and finish every seam by hand.
We make for gentlemen and for boys from the age of five, because we believe how a man dresses begins long before he’s grown. Some of our proudest orders are a father and son, cut from the same cloth.
What we hold to
Honest cloth
No blends pretending to be more than they are. Linen, khadi, cotton and silk — chosen for how they feel against the skin and how they age.
To your measure
Every shirt is drafted to the body that will wear it — never pulled from a stack. Standard sizes, boys from five, or made fully to measure.
Finished by hand
Collars turned, buttonholes stitched, monograms embroidered — the quiet handwork that machines can imitate but never match.
“We don't sell shirts. We hand a man the quiet confidence of something made only for him.”